CEO, Chris Boucher has cultivated and consulted on over 20,000 acres of hemp grows, from Europe to the USA. He has worked in nearly every sector of the hemp industry—from hemp fiber cultivation, to hemp CBD flower and CBD plant cultivation and selective seed breeding to extraction and sales.

From small farm operations to large industrial grows. He is a sought after, but down to earth consultant, with end to end industry know how and experience. We won’t take on your project unless we know it can be successful.

1 HR Consult

Don't grow before you know. What are the upfront costs, the CA State and your regional legal protocols? How do you get your water, soil and cannabinoid testing? How many seeds will you need per acre and per varietal? We can answer your basic FAQs and set you up for success.

$225.00

1 Day Consult

Boots on the ground. Have Chris and our team come to your grow or Greenhouse site (travel expenses are additional) to consult, trouble shoot or advise on your new or ongoing project. Or, have Chris consult with your team leads with site-specific advice and planning.

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1 Month Consult

In real-time time support. You’ll get 20 hours of dedicated phone/video consulting with Chris, for your new or existing outdoor grow, greenhouse grow, or extraction project. Get advisement and troubleshooting along the way. Plus we have vendor and service provider recommendations.

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In our experience, investing in consulting before or during your project is the key to setting + hitting your metrics, increasing your ROI + to your overall success.

Chris Boucher is recognized across the global hemp industry for his broad expertise in hemp, including farming, product development, consulting, education, advocacy, and legislation.  

 Chris began growing hemp in the early 1990s in China, Poland, Hungary, and Romania. In 1991, he founded The Hempstead Company, one of the first hemp clothing and seed businesses to open in the US since the 1930s. The company sold products to more than 4,000 stores in 10 countries. Clients included The Beatles (for their Anthology Release), the Disney Stores, Converse Shoes, The Dave Mathews Band, Phish, Ziggy Marley, the Bob Marley Foundation, the Save the Earth Foundation, the Turner Foundation, and the Rainforest Action Network.

In 1992, Chris co-founded The True Hemp Industry Association, now known as the Hemp Industries Association (HIA). In 1994, he became the first person in modern times permitted to legally grow a hemp crop in the US, at the USDA Research Center in Brawley, California.

 In 1997, Chris worked with the Navajo Nation in Arizona to help pass progressive hemp legislation for  Native American US reservations. From 1994-2017, he helped draft and promote legislation resulting in the first relaxation of agricultural hemp laws in America, implemented in California and Colorado. In 2012, he co-wrote Hemp CBD is Legal in All 50 States, a groundbreaking legal opinion challenging the legal status of Hemp derived CBD, which vaulted the US CBD business into the billion dollar industry it is today.

In 2018, Chris established a large, sustainable hemp farm at the Imperial Valley Research Center in California to support his educational, commercial, and advocacy activities. 

Today, Chris is CEO of co-founder along with his wife Jen Hutchinson of Juicetiva Hemp CBDA Powder, which produces a breakthrough innovation for hemp foods, raw 100% hemp juice CBDA powder. He also serves as CEO of Farmtiva, inc. which breeds and sells CBD, CBG, fiber and grain seeds across USA. He also serves as a Director of the California Hemp Farmers Guild a non profit dedicated to help hemp farmers.

Chris lives with his wife in Laguna Beach, California, and he donates his time mentoring underserved youth in South Central Los Angeles. He travels the country speaking and consulting on behalf of the new American agricultural hemp industry.